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Tesla Solar Roof is on the horizon. This campaign seeks to introduce Tesla's latest offering in a unique, attention-grabbing way. With the help of intelligent, energy-saving aliens, Tesla is here to empower the human race and help them better the health of their planet (Earth). Beautiful imagery of space paired with delicate yet firm type maintains Tesla's sophisticated identity while the copy and other executions push Tesla into an alien space only it can thrive in.

Art Director: Ernest Chan

Copywriter: Hannah Ward

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