PARTNERSHIP TO END ADDICTION
Cannes Lions - Film Craft (Animation), Shortlist
Clio - Film Craft (Animation), Bronze
Webby - Best Art Direction (People's Choice)
The One Show - Use of Licensed Music, Shortlist
2021
ECD: Paul Fix
Head of Design/CD: Claudia Mark
CD: Chris Martin
ACD: Trevor Hickey, Katie Renfroe
Associate Design Director: Matt Peters
Senior Designer: Jo Rooney
Art Director: Ernest Chan
Director of Integrated Production: Karen Tomlin
Studio Director: Quentin Webb
Production: Bonfire
Music: The Lumineers “Salt And The Sea”
This campaign reintroduced the Center for Addiction and Partnership for Drug Free Kids as the Partnership to End Addiction.
One of the often-overlooked causes of addiction is a loss of (and desire for) connection. However, it isn't just a catalyst for addiction, it can also be a critical tool to help your loved ones navigate their journey to recovery. Ending addiction starts with connection.
Wooden figures were used to create characters that felt relatable yet nostalgic. The cast of characters and situations were made to feel inclusive—paying special attention to make sure that viewers wouldn't go "well, that's not me!"
