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Not just your dad's radio. In the face of an older audience dwindling away, we set out to make NPR feel relevant and interesting to a younger generation with provocative headlines and minimal yet loud design. 

Art Director: Ernest Chan

Copywriter: Katie Samuelsen

Student Integrated Advertising Campaign

Student Magazine Advertising Campaign

Spotify — Artist's Lounge
NPR will team up with Spotify and Genius to integrate NPR artist interviews to Spotify’s “Beyond The Lyrics.” This will allow Spotify users to learn the candid opinions of the artists on the songs and the world as a whole, in addition to lyrical context. They will also have the option to click to an external site to learn more or hear the NPR interview in its entirety. 

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