Eleven films. Zero brain cells. We crafted an ecosystem of work that captures the breadth of truly unique and irreverent moments happening across all of Meta Quest.

Because it isn’t just a gaming platform — it’s a whole network of entertainment. Whether you’re watching YouTube with your long-distance friend, virtually, watching the game court-side from your couch, or going full-gorilla in Gorilla Tag.

To showcase this bizarre world, we introduced Quest Journalism—a campaign that saw Meta behave like a network, inspired by the weirdest, brain rottiest corners of the internet, all tied together by our irreverent tone and design system.