This photography campaign centers on letting the flavors and emotions of Ladurée's macarons and teas wash over the daily hustle and bustle.
With each flavor being a unique and delectable experience, I was challenged with how to capture this experience visually. The photography uses a milk bath to bring to life the wash of feelings each bite brings. The milk bath was colored to match the flavors of the macarons with additional flowers and fruits inspired by thoughtful tea pairings.
Creative Direction: Ernest Chan, Nina McDermott
Photographer: Ernest Chan
Strategy/Insights: Jordan Carlisle, Hannah Janssen, Marcus Sloan
Models: Lorena Reyes, Carla Jean Bay, Sonam Mehndiratta