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ECD: Jeph Burton + Hunter Hampton
Creative Director: Andrew Tobin
Senior Art Director: Ernest Chan
Senior Copywriter: Amanda Wennberg
Art Director: Katie Gough
Copywriter: Matty Eckrich
Junior Art Director: Phoebe Klein
Junior Copywriter: Kayla Beck
Director: Vincent Haycock
Across nineteen authentic and unexpected teen moments, Instagram's Back to School campaign tapped into the everyday creativity that builds the foundation for connection.
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