JAMES BOND 25
The partnership between James Bond and Heineken dates back to 1997.
The first design pushes Heineken into sleek cool with a matte black wrap and simple iconography.
The second design leverages the classic gun barrel sequences as an instantly recognizable visual cue. Whether it's in Heineken green, all black, or somewhere in between, you know it's Bond, James Bond.
In addition to the can designs, the HKNXBOND bottle opener card is a usable and interactive add-on, giving Heineken fans the chance to flex their own cryptography skills and crack the code for a chance at advanced screenings and exclusive merch.
Coachella festival-goers are known for their love of glamour, exclusivity, and Instagram posting. So what better way to tap into that energy than a design system that uses interchangeable elements to create unique, collectable cans.
The color gradients are inspired by the Californian sky while the silhouettes draw from iconic landmarks found at the festival. With 11 gradients, 3 silhouettes, and 3 silhouette treatments (metallic, all black, and Heineken green), there are 99 unique cans.
Gotta Coachella 'em all!
MAJOR LEAGUE SOCCER (MLS)
The designs for the MLS series find inspiration from different elements of the teams' logos, jerseys, and colors.
In addition to can wraps, reversible-coasters will feature the teams of major matches and be given to sports bars and pubs to be used during the game.
A Heineken-green variant is also presented.
The Assignment: Convince Heineken USA that in 2019 they should develop new, occasion-based packaging for their biggest programs like James Bond, Coachella, MLS, and the summer season.
Art Director: Ernest Chan
Account: Kylie Baptist
Strategy: Andrew Marrero