eBay AUTHENTICITY GUARANTEE
ECD: Abe Baginsky
GCD: Theo Gibson
ACD: Michael Gusman, Trent Spears
Art Director: Ernest Chan
Copywriter: Amanda Wennberg
Photographer: Sweet Cian
We were tasked with giving eBay’s Authenticity Guarantee photography a refresh. We wanted to elevate the classic white cyc style with an element that pays homage to the buyers and sellers of the platform: their hands (and feet). We teamed up with Sweet Cian to develop a bright, colorful visual world brought to life by unexpected compositions —all while staying true-to-color and highlighting the products' textures.
And in the spirit of Authenticity, we shot this all in-camera. No photoshop.