Frontline work is No Desk Job, but that's not something that every executive remembers when purchasing new technology for their frontline workers. And their shiny non-push-to-talk, non-weather proof, non-scanning phones can't keep up with the rigors of work on the floors or up in the cranes.

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To launch Samsung's new rugged Galaxy XCover Pro, we made it clear that working on a crane isn't quite a desk job.

 

We paired 3D animation with a bright yet soft color palette to add a fresh sense of human warmth to an often cold and technical B2B environment. 

Animation: Bonfire

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Senior Art Director: Chris Martin

Senior Copywriter: Paul Fix

Junior Art Director: Ernest Chan

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Production: Karen Tomlin

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Account: Kyle Ortman