Frontline work is No Desk Job, but that's not something that every executive or manager remembers when purchasing new technology for their frontline workers. And their non-push-to-talk, non-weather proof, non-scanning phones can't keep up with the rigors of work on the floors or up in the cranes.

To launch Samsung's new Galaxy XCover Pro, a rugged, built-for-the-frontline phone, we paired 3D animation with a bright yet soft color palette to add a fresh sense of human warmth to an often cold and technical B2B environment. 

Animation: Bonfire

Senior Art Director: Chris Martin

Senior Copywriter: Paul Fix

Junior Art Director: Ernest Chan

Production: Karen Tomlin

Account: Kyle Ortman