SAMSUNG

Frontline work is No Desk Job, but that's not something that every executive remembers when purchasing new technology for their frontline workers. And their shiny non-push-to-talk, non-weather proof, non-scanning phones can't keep up with the rigors of work on the floors or up in the cranes.

To launch Samsung's new rugged Galaxy XCover Pro, we made it clear that working on a crane isn't quite a desk job.

 

We paired 3D animation with a bright yet soft color palette to add a fresh sense of human warmth to an often cold and technical B2B environment. 

Animation: Bonfire

Senior Art Director: Chris Martin

Senior Copywriter: Paul Fix

Junior Art Director: Ernest Chan

Production: Karen Tomlin

Account: Kyle Ortman