AMERICAN DENTAL

ASSOCIATION

The American Dental Association is here to save relationships and jobs because let's be real — Flossing... no one does it, and if we're being honest, the thing between your teeth is all we can see.

Art Director: Ernest Chan

Copywriter: Carlyn Hinojosa

SKYWRITING AND PARACHUTING FLOSS

We'll target events where the-things-between-your-teeth thrive: food festivals. Planes will write little notes in the sky to remind you that your breath stinks, and we'll even send down some help in the form of parachuting floss.