When the Center for Addiction and Partnership for Drug Free Kids merged to create the Partnership to End Addiction, not many people knew they existed or what they did. The goal of this campaign was to spread awareness to families who are affected by drug addiction.
One of the often-overlooked forces behind addiction is a loss of and desire for connection. However, it isn't just something that's lost; it can also be a tool to help your loved ones navigate the journey to recovery.
With this animation, we show parents that they aren't alone and that Partnership is there to lend a hand.
As an art director, I helped develop the concept and script, guide visual style alongside the creative team at Bonfire, and keep an eye on details like outfits, expressions, and pacing, among others.
Agency: DiMassimo Goldstein
ECD: Paul Fix
Head of Design/CD: Claudia Mark
CD: Chris Martin
ACD: Trevor Hickey, Katie Renfroe
Associate Design Director: Matt Peters
Senior Designer: Jo Rooney
Art Director: Ernest Chan
Director of Integrated Production: Karen Tomlin
Studio Director: Quentin Webb
Music: The Lumineers “Salt And The Sea”